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This domain ip.xmla.com had the following on the web site, "Noun IP address; plural noun IP addresses." We observed that the webpage said " A unique string of numbers separated by periods that identifies each computer using the Internet Protocol to communicate over a network." It also stated " IP, abbreviation of Internet Protocol. Information about IP Hostname." The header had Geo as the highest ranking keyword. It was followed by locator, ip, and hostname which isn't as ranked as highly as Geo. The next words the site used was location. free service was also included but could not be seen by search crawlers.